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Founder led content

We produce your content,or build the team that does.

Two ways to end up with content that books work. We do it for you, or we build the function inside your business and hand it over. You film and approve. We plan, script, edit and publish.

The businesses already doing this

Dfine Cabinetry
Luxury Remodels Company
Shiny Jets
Quantum Car Company
Inside Success
How production works

One hour from you. Everything else from us.

How one piece gets made

Angle to script · 01

Customer · Offer · Voice

Why we plan before we film.

Angle
Answer the question they keep asking.
Hook
Open on the thing they already believe.
Script
Written to be read, not performed.

Script and filming direction ready

Your partFilm the script.

01 / Angles and scripts

The thinking behind
every script.

We build the angles from your ideal customer, your reviews and what your market gets wrong, then write the scripts and the filming direction.

Angles · Scripts · Direction

You film. You approve.We handle the rest.

  1. 01

    We plan and write

    Angles come from your ideal customer, your reviews and what your market gets wrong. You approve a month of scripts in one sitting.

    Nothing to think up yourself

  2. 02

    You film on your phone

    Short takes, read from the script, in the places you already work. No crew, no studio, no day blocked out.

    Under an hour a week

  3. 03

    We edit and publish

    Cut, captioned, scheduled and posted. You see what went out and what it produced, in one dashboard.

    Nothing left on your side

Whichever option you take, the work gets made. See the two ways to run it

What it produced

Numbers, and where they came from

Dfine Cabinetry

Custom cabinetry, Phoenix and Scottsdale

Achieved month
$163k
Reported pace
$250k
Content views
77k

Dan was quoting every job himself and relying on referrals that arrived when they arrived. We built a month of content around the questions his customers kept asking before they committed. The enquiries that came back already knew how he works and what it costs, which turned his best month into his normal one.

The client dashboard, showing followers, impressions, engagement and growth across the connected channels
Two ways to work

Have it handled, or own it outright

01Most take this

Done for you

We run the whole thing

Your part
Film and approve.
Our part
Everything else.
  • A month of scripts written from your ideal customer
  • You film on your phone, we do everything after
  • Edited, captioned, scheduled and posted for you
  • Lead capture wired to the posts that earn it
  • Every booked job traced to the video that produced it
Apply for this
02You own it at the end

Built in house

We build the team and hand it over

Your part
Own it afterwards.
Our part
Hire, train, hand over.
  • We hire and train the person who runs it
  • Your scripts, your systems, your account
  • The same process, documented and handed over
  • We stay on until the numbers hold without us
  • You own the function at the end of it
Apply for this
Before you ask

The things owners want to know

If the one you are actually thinking about is not here, ask it on the application and we will answer it before anything else.

Ask it on the application
  • Under an hour a week once it is running. You approve a month of scripts in one sitting, then film in short takes wherever you already are. Everything after that is ours.

  • Most people are, for about three weeks. The scripts are written to be read rather than performed, and the first month is deliberately built out of the things you already explain to customers every day.

  • Content starts going out in the first fortnight. Enquiries that trace back to it usually begin in the second month, and the attribution shows you which piece did it rather than leaving you to guess.

  • You will know before we do, because the dashboard shows the same numbers we see. We change the angle, the format or the offer, and if the market is genuinely wrong for this we will say so rather than keep billing you.

  • If you want it handled, take the first. If you want the capability permanently and have somebody who could own it, take the second. On a call we will tell you which one we think fits, including when the answer is neither.

Find out which one fits

A short call. We look at what you sell and who buys it, and tell you which of the two makes sense, including when the answer is neither.

Three minutes to apply. No charge, and no obligation either way.